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Fanatics Launches in Four States
Plus: Seminole's pause, new potential in-game markets and BetMGM's UK move.
Welcome to your weekly roundup! Fanatics launches in four states, more ESPN Bet hot takes, and new possible in-game markets. Have fun ramping up for your fantasy football drafts. As always: if you liked reading this, please subscribe or share it with a friend. Have a great weekend!
Fanatics is live: The long-awaited Fanatics Sportsbook app launched in four states this week—Maryland, Massachusetts, Ohio and Tennessee—and then the company launched a retail desk at Cleveland Guardian’s Progressive Field on Friday. Fanatics had been beta testing the app for several months. The company has a loyalty program, FanCash, which enables consumers to make more wagers or buy merchandise.
Fanatics also recently acquired PointsBet’s US operation for $225 million, which will allow it to launch in more states. The company also offers a retail sportsbook at the Washington Commanders’ FedExField in Maryland. The launch will give Fanatics a three-month jump on ESPN Bet, which is expected to launch in November.
Not so fast: The Seminole Tribe’s new Florida sports betting venture with Hard Rock Bet may not be able to relaunch in time for the NFL season after a DC District Court of Appeals request for a response in the case that could enable the launch.
New markets?: Expanded Sportradar in-game betting markets could be coming this season - as a result of Sportradar’s recent extensions with Caesars and FanDuel, which include access to NBA optical tracking data from Sony’s Hawk-Eye. This could result in new in-game markets, for example, such as Stephen Curry 30-foot-three-pointers.
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